Style Servant Sessions: Brand Design

What to expect

As a veteran motivational speaker with extensive high-pressure experience representing major brands, The Style Servant deeply understands and respects the value of brand identity and communications. Her experience as a professional brand ambassador, and Writer & Social Media Manager for some of Canada's most elite financial advisors deems her qualified and confident to build your brand with strength and sustainability for years to come. Session One: Brand Discovery Sit down with The Style Servant for a comprehensive interview about who you are, who you've been, and who you're becoming - as a professional person or business. This introductory session gives The Style Servant a baseline understanding to begin strategizing your brand identity. Session Two: Consumer Study If there’s a difference between the brand you think you are and the brand people understand you as – there’s a disconnect in your brand communications that's risking your business health. Session Two utilizes your consumers' input on your brand to clearly define where you are now, and where you would like to be three months from now. Session Three: Brand Foundation Based on the results from Sessions One and Two, The Style Servant will create a Brand Foundation that shows your best angle. A brand foundation will include: • A new business name (if applicable) • Brand promise (Tagline) • Brand position (your Unique Selling Proposition) • A carefully articulated Purpose, Mission, Vision, and set of Values Session Four: Brand Lookbook The Style Servant visually presents your newfound Brand Foundation in a beautifully designed, down-to-the-detail Brand Lookbook. This 10-20 page document displays the written components of your new brand design, as well as the recommended fashion you (and your employees) may adapt to elevate your brand completely. The Lookbook is the perfect onboarding tool for new hires and the inspiring reminder you'll lean on to make every business decision, big or small, for decades to come.